Primark

Primark An Overview Primark Stores Limited is an Irish costume sell merchant. Its retentivitys ar located in various regions homogeneous United Kingdom, Ireland, and Spain. Within this bea of responsibility, Primark stores outnumbered other clothing retailer task, with one vitamin C sixty one stores overall distributed in three major regions one hundred twenty-five in the United Kingdom, thirty-four in Ireland and eight in Spain. The high society positions itself as market inventable at cutthroat prices. The original clothing store was constituted by Arthur Ryan and his collaborator Micaela Mitchell in Dublin Ireland in 1969.After various success in clothing business, great profits and gross income lead them to open stores in topical anesthetic and regional areas. It acquired various premises in different business centers inside its local and regional areas which eventually generate much profits and income. Primark is kn admit for selling clothes at the budget end of the market. Its success is based on sourcing contribute, making clothes with simple designs and fabrics and targets young, fashion-conscious individuals ages 35 below, offer them simple nevertheless high quality clothes and apparels.Hence, these successes brought significant changes on Primarks retail business. The relevance of globular trends and consumers demands on lifestyle made Primark Store Limited reinvent its business scheme and caution structure. Primarks forethought and business structure As a famous clothing retail store, recently, Primark embarks in different retail products non only restricted on manufacturing clothes but also other related products such(prenominal) as apparels and accessories available to all homo sizes. Primark employs simple managerial operation on its stores structure.Each store has its own manager responsible in overseeing the status and business operations. With managers inherent authority, they are given the power and checker to manage t he store within his/her point of responsibility. Moreover, in smaller or larger branches, assistant and deputy managers are assigned to control and manage the store. Within the store, there are different subdivided departments in which a manager is assigned like senior department managers and junior department managers who are in accuse for individual departments.Moreover, under counseling, there are supervisors in charge of staff on a gross sales floor, on different departments like stock room staff, customer service staff, customer service desk, cashiers who change state on the cashboxs, cash office staff and staff responsible to look after fitting rooms. This management and business structure posits a simple way of managing human labor force, however, simple it may seem, yet inevitably creates serious problems and issues if and when prudish assessment of the structure will be under cherishd.Analysis on the internal and impertinent environment of Primark retail industry T he Primark clothing retail industry is a component of Ethical art Initiative, a collaborative forum bringing together businesses to work on labor rights issues in their supply chains. In fact, Primark developed ethical strategy in order to promote labor rights issues within its system. certain(a) guidelines and code of conduct must be defined in relation to the ethical implications of work to human labor rights.Primark, initiated and defined its ethical trade strategy in 2006, focusing on assessment of employees running(a) forms, factories operations concerns and addressed necessary improvement. Primarks annual report of activity should be passed to the Ethical Trading Initiative Board. Moreover, Primark stands to a principle that addressd learning and collaboration is one of the most prospered ways to achieve bear on positive progression with its suppliers factories. However, climate change within and outside Primarks environment changes as it faces the challenges posed by the global business market.Using PESTLE and cram analysis, let us examine the ins and outs environment of Primarks retail clothing industry. The PESTLE analysis allows us to examine the external factors affecting the environment of an organization while SWOT analysis aids us to assess organizations internal strengths and weaknesses and further identify threats and opportunities external to its environment. Hence, these methods are ministrant for us to understand and underline positive and negative factors affecting the external and internal environment of an organization like Primark.In assessing the political, social, and economic factors external to the environment of Primark, we must consider different issues. Primarks business operations are subject to government policies and regulations. The business firm should conform to the set of policies and regulations stipulated and enforced by the government and form _or_ system of government making body while conforming to the set of regulations and policies, the firm should assume social responsibility as demanded by the global consciousness.Nowadays, business sectors no longer busied themselves to produce bonds of profits and income but deeply winding in social programs to promote social awareness and equality. Cultural and social behaviors of different consumers are chief(prenominal) to consider when establishing or venturing business in the global landscape. Furthermore, economic, environment, laws, and technology are inseparable entities in which fix the business operations. The economic stability of certain region can contribute allot to the business condition of certain firm, like Primark.Technology on the other hand, brought a tremendous effect to the status and development of business operations and marketing programs. It generates new trends in a rapid movement, which if organizations are unaware will resist growth and development. Hence, Primarks must constantly assess its strategy with conside ration to its PESTLE as external factors that in one way or the other affects its internal and business operations. Assessing the strengths, weaknesses, opportunities, and threats of Primark, we go back to its established management or business structure.The need for re-tracking the management or business structure is important in analyzing its SWOT. As to my knowledge upon my encounter with Primarks business operations, its strengths are gained in its simple, systematic and organized business structure, having assigned proper authorities to proper positions. Moreover, its recognition for valuing high quality of products and quality services with its customers garnered more strength to make more people. On the other hand, Primarks weaknesses can be found in its way of managing people.Although, Primark is a member of Ethical Trade Initiative, study shows given different negative issues concerning its business operations and transactions like child labor, purports less value on ethic al matters. Different issues were attacking Primark concerning exploitation and abuse on labor force, other environmental concerns, poor working conditions, and disvaluing workers rights. Primark in different surveys was labeled as a fashion industry with oppressive regime. The primacy of autocratic and rigidity on standard structures can be a weakness as well as threats to the life of the company.Since, it goes globally, opportunities are in wide array not only on the part of venturing into regions with much income and profit to gain but also an opportunity to share and provide quality products to fashion-conscious people with vogue to fashion lifestyle. Conclusion Given this analysis we come to crystallize that each organization has its own external and internal problems to handle. The crop in which we enable to identify and go bad such problems is by using proper management method of analysis like SWOT and PESTLE. The wideness of these methods is squared to the importance of the business itself.PrimarkPrimark stores ltd is a major retail group employing over 10,000 people. A company which has achieved superior performance in recent stratums is an associated British Foods plc subsidiary called primark. Primark opened its first store in june 1969 in Ireland, where it operates at Penneys. Today it has a total of more than 193 stores operating in Ireland, Spain, UK, the Netherlands, Portugal and Germany and is till aggressively expanding . n the UK, where primark has its maximum numbers of stores. Primark is seconds to Asdas George in terms of the largest numbers of clothes exchange by volume, overtaking established reputed companies such as Marks & Spencer. It is reported that their profits have change magnitude by 10% and sales increased by 20% in the year 2009 even though each of its three main markets were subject to recessionary pressure and a decline in consumer confidence.Primark has win several awards each year since 2005and its most recent awar ds are best budget store on the High Street at the GMTV High Street Fashion awards 2009 (awarded 7th may 2009), Retailer of the year for the second year in succession at the BCSC Gold Awards and Value Retailer of the year at the Drapers Record Awards. Apart from this, primark has also been successful in establishing it injury name. celeberties such as Katie Holmes have been scratchy earing its Clothes and they also been featured in one fot eowrlds most premium fashion magazine Vogue.Primark has legion(predicate) competitors such as New Look, H&M and TK Maxx although its biggest competitor in the UK is Asdas clothing brand George. Primark has managed to increase sales and make profits during turbulent economic climate even when well established brands like Next have not been able do so. Primark adopts the no frills strategy which many successful business in other industries like Ryan air have adopted. They describe themselves as having a joust business which responds quickly in t he market place, has short lines of management , good buying and excellent dispersion.Furthermore, unlike its competitors, primark specifically targets people under the age of 35. these are the people who are the most fashion conscious. Primark has excellent time to market and it is said that it takes them a maximum of 6 weeks to get the latest trends from the catwalks to the blackleg floors. Primark has very clearly positioned themselves as being at the absolute bottom end of the market in terms of prices unlike some of its competitors such as Marks and Spencer which have mid range prices.Primark has a clear marketing strategy where it provides the young generation with the trendiest clothes at the lowest prices possible. This is further show by its company slogan look good pay less. Primark target customer is fashion-conscious and wants value for money. Primark can offer value for money by Sourcing products efficiently Making clothes with simpler designs Using local fabrics and trims Focusing on the most popular sizes Buying in volume Not spending intemperately on advertisingTask 01 Communication It is a process of exchange of ideas and information between two persons or more through effective way to achieve both general and special purpose. Communication is a come across skill in getting what you need from life. It is basically the sending and receiving of messages. pic internal conversation internal communication is a subset of effective business communication. Internal communication in a business context, is the dialogue process between employees and employer, and employees and employees.