Develop your own marketing communication model derived from academic Assignment - 1

Develop your accept market parley model derived from academic research. Use this model to analyse the Marketing Communications iron out of your chosen FMCG (Nescaf) brand - Assignment ExampleMarketing communications, as defined by Egan (2007, p. 1), is the means by which a supplier of goods, services, values and/or ideas represent themselves to their tar function audience with the goal of stimulating converse leading to a better commercial or other relationships. Marketing communications is said to be good when it takes into account three primary elements i.e. audience, message and media (Dahln, Lange & Smith 2009). These three elements are interlinked and the decision regarding merchandising communication tools must take into account all three of them. Marketing communication tools are too known as merchandising communications mix or promotional mix. Egan (2007, p. 17) defined these tools as tools utilize in marketing communications such as advertising, sales promotion, publi c relations, personal selling, direct marketing etc. Now the company has to decide how well it can integrate these tools in order to ensure they get a positive feedback from the whole communication process. Communication process is presented below.There are several marketing communications models developed after much research on the effect of communications on crossway marketing. All of them try to explore different facets on how consumers perceive information provided to them by the marketer and how they answer to it. Since positive reaction/feedback enhance companys profits therefore communicating a crossing in a right manner to the target audiences is very important. Following head discusses the marketing communication models in detail with particular emphasis on two models, Strongs AIDA model and Mindscape of structured Marketing Communications Model (extended version presented by Hartley & Pickton 2010).Marketing communications which is also referred to as compound Marketi ng Communications is a process of using a wide range