A case in point was DMG's campaign for Volkswagen Study

A in point was DMG's campaign for Volkswagen - Case Study Example For example, DMG’s founder, Dan Mintz soon realized that China is a highly conservative society where people and businesses are controlled by stringent rules and restrictions as opposed to most Western cultures (Chiang, 2000).Consequently any business that would have tried to obey all the regulations and rules rather than find a way around them would have probably failed to achieve its objectives because in China, restrictions are virtually everywhere. There are a number of serious ethical issues that are likely to arise when using guanxiwang as a means of getting things done in the Chinese society. For example, the reciprocal nature of relationships and connections involved can potentially pose a serious ethical challenge in the event that a partner requests the business to return a favor. This therefore suggests that a Western business that is committed to ethical standards should always set some limits when using guanxiwang to ensure that it does not amount to